THE PROJECT THEMES of the 2021 edition will be:
MAEC – Projects for a DIGITAL MUSEUM
CORTONA SMART WORKING CITY
COrtonaOPen3D 2021 ON-LINE Workshop Program
CortonaOPen3d is a SmartCityDesign workshop in a Cultural Heritage context that will take place in the exceptional city of Cortona (Arezzo, Tuscany, Italy) from 1 to 10 August 2021. During the workshop, participants will develop individually or in groups an architectural-design project or an artistic installation inserted in the context of the city of Cortona.
The 2021 edition will be ONLINE, or ONLINE+IN PRESENCE depending on the health situation in place and lasts about 100 hours which are divided, in traditional editions, between lectures, conferences and project workshops and is held in Italian, English and Spanish. A total between 50 and 100 international students participate each year.
The workshop is international, the languages spoken are Italian, English and Spanish and takes place in collaboration with the Municipality of Cortona, the Polytechnic of Milan, and the Spanish universities: Universidad de Zaragoza and ESDA, Escuela Superior de Diseno de Aragon.
The workshop program to include lectures, conferences and communications and project reviews. The communications will be organized in “Clusters” of approximately four hours each, and will each deal with a different specific topic and will be held by professors, local authorities and experts in digital subjects. In the foreground the development of highly professionalising advanced digital contents such as digital modeling through 3d photo reproduction.
Participants will have to carry out, as every year, a Smart City Design project within the city of Cortona. The projects will be carried out by the students using the open source Blender software. Through digital models, supplied by us, with very high resolution quality and detail, created with the aid of open source photo-modeling tools, it will be possible for participants to experience a new and highly advanced form of digital design.
The primary objective of the Workshop is to teach how to design using the computer as a creative tool and to sensitize the participants to the themes of the project for cultural heritage in fragile urban contexts and therefore TO LEARN TO PROJECT USING THE 3D SOFTWARE IN A CREATIVE AND CONSCIOUS WAY
UNIVERSITY CREDITS recognized with participation in the workshop:
4 CREDITS to the students of Architecture of the Polytechnic of Milan – Link: http://www.auic.polimi.it/didattica/workshop/
2 CREDITS for the Brera Academy of Fine Arts (https://www.accademiadibrera.milano.it/it/workshop.html
4 CREDITS for the Escuela Superior de Diseño de Aragón
2 CREDITS for the Universidad de Zaragoza
THE WORKSHOP IS ANYWAY OPEN TO ANY UNIVERSITY STUDENT AND IT IS POSSIBLE TO PARTICIPATE EVEN IF NOT ENROLLED IN THE UNIVERSITY AFTER SENDING A CURRICULUM AND MOTIVATION LETTER
Basic Blender Course
The first phase of a 3D project is the creation of a three-dimensional model starting from Euclidean solids, from scratch or from a drawing previously made with Cad software. It is also possible to import and modify objects and architectures acquired from the network. Keywords: Modeling for objects, parametric, from Cad; Import and export of 2d and 3d models
Materials and textures
Materials (Shaders) must be applied to the three-dimensional model, which can be very simple or extremely sophisticated. It is possible to create the material from scratch, or to import it from one of the numerous libraries freely available on the net. Keywords: materials; procedural and image textures; Image mapping and unwrapping
In a 3d scene light sources must be inserted. These are positioned reasoning as in a photographic studio, obtaining good lighting requires some care but allows excellent results. Keywords: Color and Light; Indoor and outdoor lighting. Issuing materials; unbiased rendering with Cycle
Photography and photo shooting
The choice of camera positioning allows you to tell the project in the best way. The “photographer’s glance” depends on talent and experience, but also on some rules and techniques that also apply to the creation of a render. Keywords: virtual cameras, depth of field, photographic composition.
LESSONS AND CONFERENCES “CLUSTER”
Communications will be a fundamental part of the workshop, providing the technical and cultural knowledge necessary for the realization of a concrete project, with attention to detail and capable of consistently enriching the participants’ portfolio both as regards graphic communication and the contents of the project. They will be divided into Clusters of about four hours, organized according to different themes, with a specific topic and taught by university professors, local authorities and experts in digital subjects.
THE CLUSTER CONFERENCES
- CLUSTER 01 _ Cortona: inside the city walls _ Stories, stories and analyzes of the city of Cortona, its cultural heritage, business realities and its territorial context.
- CLUSTER 02 _ Designing for Culture _ Innovative design, art and architecture projects in the contexts of Cultural Heritage
- CLUSTER 03 _ Is it buid? The image in the digital age _ New communication trends of the project through photography and rendering
- CLUSTER 04 _ Fractals _ The artifacts to design in the times of the digital revolution ; Advanced Blender, Digital parametric design and 3d printing
You can find constant updates on times, themes, participants and detailed program on the dedicated page of the website: http://www.cortonaopen3d.org
Participants will participate in an artistic or architectural design competition in which they will have to carry out a Smart City Design project within the city of Cortona.
The projects will be carried out individually or in groups, led by teachers and tutors expert in design, planning, art history and software. SI will work using the open source Blender software within a very high resolution, quality and detail digital model, created with the aid of photo-modeling tools, also open source, provided by the organization.
As every year, the projects presented and developed during the competition will be evaluated by two different juries. The first will be composed of the participants of the workshop who will vote, the best project among those made by the classmates. The second one will be composed of university professors, members of the municipal administration of Cortona and prominent personalities chosen by the organization of the workshop and by the municipal administration.
The project will be a work of design, art or architecture and will be illustrated to the juries with a series of rendered images created using Blender software. The two juries will evaluate the quality of the projects, the beauty of the images and their consistency with the premises of the workshop, assigning the prizes to be won and decreeing the winner of the 2021 edition to “future glory”.
All participants in the workshop will be asked to pay a fee for teaching materials (100€) and to register for the cultural association 18Architetture (20 €)
Further details here: Online + Presence – Inscription and costs
SMART CITY DESIGN – THE WORKSHOP THEMES
One could say that the Smart-city is (as for the Smart-phone) a city with “more things inside”. Smart-city means a city that exchanges information between citizens, administration and economic fabric quickly and efficiently.
The fact that it is a simple concept does not help us answer the question of what a “SmartCity” should be, because it is not yet clear what the possibilities (and dangers) of “smart” cities are. In fact, we can say that the objects we live with are increasingly “intelligent”, but their intelligence is not always useful because it does not transform into quality of life and quality of things. So a design system is needed, we call it SmartCityDesign, which transforms “the city object” into something more “useful and beautiful”.
Using the intelligence of objects to think of better cities is therefore the project theme of the CortonaOPen3D Workshop. Objects become intelligent, telephones and the city become “intelligent” and design and art can no longer reasonably avoid the theme of “being connected”. It is essential to know how to design “from the spoon to the city” understanding that today whoever projects a house, a museum, a chair, a poster or whatever “thing” cannot avoid posing the problem of “if” and “how” to interact with technologies.
Above all, it is important to intelligently rethink the context and relationship between technology and the world of cultural heritage in fragile contexts, exploiting the possibilities offered by connection technology in an innovative and coherent way and finding intervention methods that make the centers controllable the distortions that technological innovations inevitably cause are decisive. (the example of depopulation of historic centers caused by the spread of applications for short-term rentals applies to everyone)
Smart City is also Slow Mobility, it means paying attention to what is probably the greatest revolution taking place in contemporary society, we refer to the electric means of locomotion which are having a development similar to that experienced by smartphones in the last ten years
But what is the cause of this, which we can well call revolution? The electric motor has existed for well over a century, and is basically always the same. The batteries become more and more performance, but they are always the “bottleneck” of the system and although they have improved in terms of duration and power they have not evolved in a radical way.
The sensors and electronics, on the other hand, have “exploded”, in fact the real TECHNOLOGICAL PARADIGM JUMP that allows you to create means of locomotion so far impossible. (scooters, bikes, self-propelled seats, etc.) is represented by the technology developed to provide smartphones with sensors such as compasses, gyroscopes, tiny accelerometers and with increasingly reduced energy consumption. All accompanied by increasingly powerful and less energy-hungry processors and at very low costs thanks to the huge diffusion of these devices.
We are going to witness, in short, a change of perspective in the way of moving that will have consequences on our way of life quite similar to those that have been brought about by the diffusion of smartphones. But this will not only affect car sellers, it will affect our way of experiencing the city and our social relationships. Remember Mc Luhan? “The media is the message”. The tool carries with it a meaning which is the first engine of social relations.
In the particular case of the city of Cortona we are faced with a case study of particular interest. The city is the ideal playground for experimenting with new types of mobility solutions. It is pedestrian, but with access to cars. It is tourist but with a real life that still resists, albeit with difficulty, the tourist pressure. It is very complicated and steep, beautiful but difficult to travel and this difficulty owes a good part of its charm.
You will be able to identify and choose among the critical issues of the city those that are in your opinion the most interesting and stimulating and develop on them an architectural, design or artistic installation project that can, in your opinion, contribute to improving the quality of life in Cortona.
The problems are typical of small towns with a high “Cultural Heritage” content in central Italy. How can a community live together with the pressures that tourism imposes? The wealth not only economic, but also human and cultural that tourism brings to historical places is the result of a search for beauty and a sense of life. This research is sometimes naive, sometimes silly, sometimes harmful and destroys the social and cultural fabric and leaving social and economic rubble. For this reason it must be managed, imagined, designed. It must not be rejected or left to itself and its excesses.
It is up to you to choose what to plan in the project area that will be indicated to you in agreement with the Municipality of Cortona. You can work on the territorial scale, on the architectural scale or you can imagine artistic interventions, performances or installations according to your sensitivity and inclination.
This is what we try to do with our Workshop: helping designers and communities to get in touch and design objects, spaces, relationships … in other words DESIGNING AS AN INSTRUMENT FOR CIVIL CULTURE
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